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Toto Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic success in F1

Toto Wolff is engaged in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – a record for an F1 team – after the McLaren team were valued at £3.5bn in an adjustment to ownership structure last September.

Wolff, who owns a 33% stake of Mercedes F1, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Ownership Structure

The other shareholders in the team are Mercedes and industrial group Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson stated: "We are providing no official statement on the matter. The management structure of Mercedes F1 will remain unchanged, and all three partners are fully committed to the ongoing success of the brand in F1."

Valuation Growth

The deal would represent a significant increase in worth of Mercedes F1 after Ineos bought its stake for £208m in 2022.

This surge reflects the expansion in market values of Formula 1 outfits in the past few years as a consequence of the growing popularity of the sport globally.

This trend was evident with the box-office performance of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and has grossed more than $630 million (£458m) at the box office.

It is the actor's top-grossing film and the most successful sports film to date.

Present Standings

Mercedes are runner-up in the team standings, trailing McLaren, with three Grands Prix left this season.

Their lead driver George Russell has secured victory in 2 of the 21 races this year and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

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